Guerrilla marketing or corporate graffiti?

Just spotted this advertisement stenciled on the sidewalk outside the Vancouver Public Library in downtown Vancouver:

Street advertising for Disney's Prince of Persia movie

Prince of Persia street advertisement

Is it clever guerrilla marketing, or tacky corporate graffiti? I seem to recall an uproar last year when Barcardi Rum and Ikea each tried similar tactics, which were considered closer to vandalism than advertising. Does it make a difference that it’s family-friendly Disney, or have we become more accepting of these methods?

I’m not anti-graffiti, especially when it’s an individual artistic expression, but I’m also not entirely comfortable with public sidewalks becoming fair game as free advertising spaces for commercial messages.

Share your thoughts in the comments.


About Erin

Bookworm, word nerd, grammar geek. Small town girl, living in a lonely world. Running a race-per-month in 2013.
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2 Responses to Guerrilla marketing or corporate graffiti?

  1. karmavore says:

    Total advertising and not even remotely clever or interesting! Boo. Thumbs down!

    • Erin says:

      Thanks for the comment. I think if the ad had tried to be a bit more clever, instead of just the movie title, I would have cut it more slack.

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