Just spotted this advertisement stenciled on the sidewalk outside the Vancouver Public Library in downtown Vancouver:
Is it clever guerrilla marketing, or tacky corporate graffiti? I seem to recall an uproar last year when Barcardi Rum and Ikea each tried similar tactics, which were considered closer to vandalism than advertising. Does it make a difference that it’s family-friendly Disney, or have we become more accepting of these methods?
I’m not anti-graffiti, especially when it’s an individual artistic expression, but I’m also not entirely comfortable with public sidewalks becoming fair game as free advertising spaces for commercial messages.
Share your thoughts in the comments.