Tag Archives: marketing

Based-on-a-Book Big Screen Battle: Eat Pray Love vs Scott Pilgrim

Two very different literary properties. Two very different movies. Who will be the big winner at the box office this weekend? In this corner, we have Eat Pray Love, the movie adaptation of the bestselling memoir by Elizabeth Gilbert. Eat … Continue reading

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Guerrilla marketing or corporate graffiti?

Just spotted this advertisement stenciled on the sidewalk outside the Vancouver Public Library in downtown Vancouver: Is it clever guerrilla marketing, or tacky corporate graffiti? I seem to recall an uproar last year when Barcardi Rum and Ikea each tried … Continue reading

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